Design Corps Member
Bob Borden / Ideas And People
Centennial Campaign for the Museum of New Mexico Art — Vladem Contemporary
The Museum of New Mexico Foundation approached Ideas And People to help with designing an identity as well as collateral for their Centennial Campaign for the Museum of New Mexico Art – Vladem Contemporary as part of their one-hundredth year celebration.
Our goal was for the project to have a modern aesthetic with roots of New Mexico Museum of Art’s past. Strategically, we wanted the collateral to tell the story of the museum’s rich history and be informational of the museum’s future. Educating and exciting the reader, and hopefully donor was extremely important. The brand identity and collateral was extremely successful and was award a design award from the American Alliance of Museums. The museum will be nearly 10,000 square feet of new exhibition space and is scheduled to open August, 2022.
American Alliance of Museums Brand Identity & Collateral Awardee