Pete McCracken

Portland Type® / McCracken Galactic Inc.

Portland Type® is a design studio that focuses on creative / art direction, brand and typeface design, which evolved from Portland’s first digital type foundry I created in the early 90s. Originally conceived as a conduit to release commercial fonts, it has grown into a multifaceted creative studio. As the primary creative, I am fortunate to have worked directly with great companies and internal creative teams to create brand solutions and bring over 75 type designs to life for global companies such as MTV, Adidas, Starbucks, Dr. Martens, Saatchi+Saatchi, BBDO, Wieden+Kennedy, Target, SPORE (Electronic Arts), Dodge, Elysian Brewing (Seattle WA), Hydro Flask, New Seasons Market (Portland OR), TaylorMade Golf, Nike, REI and Columbia Sportswear.

Pete is based in Portland, but also lives and works in Santa Fe throughout the year.