Michael Campbell


DocuFilms is a Video Production, Content Creation and Strategic Marketing firm that produces documentary films and branding for nonprofit organizations at cost or pro, bono depending on the needs of the organization.

DocuFilms founder Michael Campbell developed and led many of the world’s most successful traditional and digital brand efforts. His portfolio of Super Bowl spots consistently scored in the top 10 of the USA Today Ad Meter.

Michael was Chief Creative Officer of JWT; Managing Director of Atmosphere/BBDO Digital Branding; Executive Creative Director, EVP and member of the New York Board of Directors of BBDO.

He has created and overseen integrated campaigns for Apple, Dominos Pizza, DTC/De Beers, Duracell, FedEx, FilmDistrict, Frito-Lay, Guggenheim Partners, HBO, Merrill Lynch, NYSE, Novell, Pepsi, Visa, Smirnoff, Sony Pictures, Unilever.

Michael is the co-author of Think Round, a proven approach to owning the future by having 100% of a company focused on their consumer 100% of the time. His entertainment marketing credentials include Emmy-winning commercials for HBO and box office successes for Sony Pictures and Film District.

DocuFilms is currently based in Santa Fe, New Mexico.