Ellen Berkovitch

Content Hive

Ellen became a full-time digital entrepreneur in 2009 after a 25-year career in print as an editor in chief and thought leader. She conceptualized and founded the first digital arts magazine for the Rocky Mountain West in 2009, AdobeAirstream.com, and grew it to 30,000 unique visitors per month in the first two years through content. In 2015,  AdobeAirstream won two national prizes including first place for Best Podcast, from National Federation of Press Women, and second place for General Website Excellence from Society of Professional Journalists. AdobeAirstream took an additional five prizes in 2015 from New Mexico journalism organizations. Ellen was awarded honorable mention for excellence in communications;

Ellen is a WordPress aficionado who comes in at the ground floor of a process of strategizing and designing a WordPress site as your information architect, User Experience specialist, and content strategist, above all. No matter what you have heard about SEO formulas, the best practice today for generating a page one result on a Google search is to create original and authoritative content through blogging, podcasting or video, and to communicate a parallel program on social media. Print remains a place where Ellen loves to work, having been editor in chief of three print magazines. She stresses, however, that print projects for clients need strong differentiation from web presence.

In 2014, working with Rinse Design, Ellen launched her consultancy, Content Hive, that works at the fulcrum of intelligent and strategic web development and its contingency that is the creation of ongoing, original content. Strong original content guides any nimble and successful web program. Your website promises you  the potential of vast expansion only through a content-rich mechanism.

This goes to what is called the intention economy. People spend time online with intention. Digital denizens called influencers are seeking quality content online. Their recommendations are gold. Your content-rich authority = your credibility. Content Hive is your partner in this fascinating process of creating content-rich media that will drive your digital authority and allow you to rediscover the many ways that messages require constant communication in today’s world.