Overseeing the visual style and imagery in a campaign; managing the project’s overall design vision and directing others to produce artwork and layouts to bring the aesthetic to fruition.
A company’s overall emotional impression; the personality of an organization as perceived by its audience. A designer can assist in forming the foundation of a brand to reflect a business’s core values.
Creating or enhancing a sense of community within a regional area or common interest group, including event planning, inviting key contributors, creating structure and promotion, and building self-sustaining momentum to develop the target audience.
Creating the why and how; crafting powerful effective, brand-appropriate messages to communicate with a company’s target audience. A method of defining the overall aim of a client’s site, campaign, or project with measurable results.
Merging business and creative objectives in a meaningful way; determining what a company should make and do to accomplish short- and long-term goals through an interplay of design and business strategy.
Creating and implementing a detailed plan to generate buzz and attract the right customers; determining the marketing message, identifying appropriate channels for execution, monitoring results, and analyzing consumer behavior.
Design of printed items, including finished products such as business cards, brochures, posters, magazine layouts, and product labels and packaging; coordination of the printing production process, techniques, papers, and finishes.
Facilitating editorial media coverage for a company, its events, or products; cultivating a strong relationship with relevant journalists via press releases, distribution, and follow-up for possible story placement.
The creative process of planning a comprehensive visual composition for a virtual experience, which responds to the actions of its viewers. Designing the customer-facing part of a website; concerned with customer interaction, visual impact, and usability.
Design of interfaces for machines and software such as computers, mobile devices, home appliances, and other electronic devices, with the focus on maximizing the user experience.